My Story

Shelly Rhoades is a graduate of Wellington College of Massage Therapy and the founder and owner of Body Logic Massage Therapy Clinic, established in 1996. With nearly 30 years of experience, she brings a wealth of knowledge, innovation, and passion to her work. Her areas of expertise include the assessment of musculoskeletal disorders, myofascial release, cupping, taping, ISTAM, stretch therapy, and exercise rehabilitation.

By blending advanced techniques with compassionate care, Shelly has built a clinic recognized for its professionalism, high-quality treatments, and long-lasting results. As a leader in her field, she mentors a team of dedicated massage therapists and continues to raise the standard of care. Her commitment to excellence was honored in 2017 with the Merit Award from the Massage Therapy Association of Manitoba (MTAM)—a testament to her impact on the profession and her dedication to its advancement.

In 2013, Shelly played a key role in opening a yoga studio, where she discovered the transformative benefits of using a cork therapy block to address musculoskeletal imbalances. She skillfully integrated this approach into her massage therapy practice and witnessed remarkable improvements in her clients’ outcomes. This discovery evolved into a clinically refined method, eventually becoming the foundation of her signature course:  

   
BlockLogic is a unique in-person course that blends therapeutic application with self-care strategies, designed to support both client outcomes and practitioner well-being.

Shelly is passionate about sharing her knowledge and experience to empower others—helping massage therapists expand their skills, elevate their practice, and extend their careers in the health and wellness field. Join her and discover how Block Logic can transform your approach to massage therapy and personal wellness.

TREAT. TEACH. THRIVE.